1. Calculate cost per click for each campaign
| Campaign | Channel | Spend | Clicks | Conversions |
| Summer | 5000 | 1250 | 125 | |
| Summer | 3000 | 450 | 45 | |
| Fall | 8000 | 2100 | 210 | |
| Fall | 4500 | 675 | 68 |
=ARRAYFORMULA(C2:C5/D2:D5)Result: [4, 6.67, 3.81, 6.67]
ARRAYFORMULA divides each value in Spend (C2:C5) by the corresponding Clicks (D2:D5), returning cost per click for all four campaigns in one formula. Without ARRAYFORMULA, you'd need to copy the formula down manually to each row.