1. Calculate seasonal adjustment for Q3 campaign
| Campaign | Channel | Spend | Clicks | Conversions |
| Q1 Social | 5000 | 245 | 12 | |
| Q2 Search | 6000 | 310 | 18 | |
| Q3 Email | 7000 | 425 | 25 | |
| Q4 Display | YouTube | 8000 | 520 | 32 |
=COS(PI()/2)Result: 0
Q3 represents π/2 radians—a quarter cycle through the year. COS(π/2) equals 0, marking the neutral point where seasonal forces balance. Use this multiplier to adjust campaign budgets: a zero factor means expected performance is at the median seasonal baseline, neither boosted nor diminished by cyclical trends.