1. Calculate probability of exactly 50 conversions
| Campaign | Channel | Spend | Clicks | Conversions |
| Campaign A | 500 | 1000 | 45 | |
| Campaign A | Social | 300 | 800 | 32 |
| Campaign B | 600 | 1200 | 58 | |
| Campaign B | Search | 800 | 1500 | 72 |
=POISSON.DIST(50, AVERAGE(E2:E5), FALSE)Result: 0.0631
Uses the average conversion count (51.75) from all campaigns as the Poisson mean. Returns 0.0631, meaning there's approximately 6.3% probability of observing exactly 50 conversion events. The FALSE parameter requests the probability mass function for this specific count.