1. Standardize campaign names to lowercase
| Campaign |
| Spring Sale |
| Summer Blast |
| Fall Promo |
=LOWER(A2:A4)Result: spring salesummer blastfall promo
The formula points at the range A2:A4, which holds the three campaign titles. LOWER processes each cell individually, turning every uppercase letter into its lowercase counterpart while leaving spaces untouched. Because the argument is a vertical range, the function returns a vertical array of the same size, each element now in all-lowercase form.