1. Calculate campaign duration as a year fraction
| Campaign | Channel | Start Date | End Date | Spend | Clicks | Conversions |
| Spring Launch | 2025-03-15 | 2025-05-31 | 5000 | 2500 | 125 | |
| Summer Sale | Paid Search | 2025-06-01 | 2025-08-31 | 8000 | 4200 | 210 |
| Holiday Push | Social | 2025-11-01 | 2025-12-31 | 6500 | 3100 | 155 |
=YEARFRAC(C2,D2)Result: 0.2192
Spring Launch ran from March 15 to May 31, spanning roughly 78 days. YEARFRAC calculates this as 0.2192, or about 21.9% of a standard year. This fractional representation lets you compare campaign duration across years or annualize metrics.