1. Total spend for a single campaign
| Campaign | Social | Paid Search | |
| Spring Sale | 5000 | 3000 | |
| Summer Blast | 7000 | 4000 |
=GETPIVOTDATA("Spend",$A$3,"Campaign","Spring Sale")Result: 8000
The PivotTable sums Spend for each campaign across all channels. For "Spring Sale" the Email spend is 5,000 and Social spend is 3,000, giving a total of 8,000. The formula points to cell A3 inside the PivotTable, requests the "Spend" field, and filters on the Campaign "Spring Sale", so it returns that summed total.