1. Select a random customer for A/B testing
| Customer | Plan | MRR | Signup Date | Churn Date |
| Alice | Pro | 99 | 2024-01-15 | |
| Bob | Basic | 29 | 2024-02-20 | 2025-09-01 |
| Carol | Enterprise | 499 | 2023-06-10 | |
| David | Pro | 99 | 2024-03-05 | |
| Eve | Basic | 29 | 2024-01-22 | 2025-06-15 |
=RANDBETWEEN(1,5)Result: 3
RANDBETWEEN returns a random integer from 1 to 5. The result of 3 means Carol's row was randomly selected for the test. Each time the sheet recalculates, a different row number (1–5) may be chosen for fair cohort assignment.