1. Calculate conversion efficiency per dollar spent
| Spend | Conversions |
| 500 | 18 |
| 800 | 32 |
| 1200 | 58 |
| 600 | 22 |
| 1500 | 75 |
=SLOPE(E2:E6,C2:C6)Result: 0.058
The slope 0.058 means each additional dollar spent generates approximately 0.058 more conversions on average across the campaign set. This tells you the conversion efficiency rate: for every $1,000 spent, you gain roughly 58 conversions.