1. Calculate variance in campaign spending across all channels
| Campaign | Channel | Spend | Clicks | Conversions |
| Q4 Sale | 500 | 2000 | 50 | |
| Q4 Sale | Social | 800 | 3000 | 75 |
| Q4 Sale | Search | 1200 | 4500 | 100 |
| New Year | 600 | 2500 | 60 | |
| New Year | Social | 900 | 3500 | 85 |
| New Year | Search | 1400 | 5000 | 120 |
=VAR.P(C2:C7)Result: 100000
Spending ranges from $500 to $1,400 across six campaigns. The mean spend is $900. VAR.P calculates how far each spend deviates from the mean, squares those deviations, and averages them. The result (100,000) is in squared dollars, reflecting substantial variation in budget allocation across channels and campaigns.